Rizz Lending & @Supercar_Ron "Hit the Big Time" in Utah with $300 Million Now Available for Exotic Car Lending

After years of frustration at how poorly traditional financial institutions handled lending practices on high-value vehicles, Utah entrepreneur, Brad Bonham, personally bankrolled $45 million in high-value exotic, luxury, and collector vehicle lending over the past 18 months to make sure his vision "actually works."

Now the firm he started, Riverton-based Rizz Lending, has landed a $300 million "warehouse credit facility" to support both retail and dealer customers alike for the vehicle purchases they want.

And no, Utah will never be the same.

Riverton, Utah — 2 April 2026 — A homegrown specialty lender focused on exotic, luxury, and collector vehicles that was birthed and initially funded by the frustrations of a high-end car guy announced this morning that it has closed a "$300 million warehouse credit facility."

In plain English, that means that Riverton, Utah-based Rizz Lending now has up to $300 million at its disposal to provide financing options to both retail and business customers looking to purchase (or sell) vehicles at the top-end of the monetary spectrum.

And by the top end of the spectrum, we're referring to cars can literally cost millions of dollars.

According to the Rizz news release, the new monies "... significantly expand the company’s lending capacity as it continues scaling its data-driven, AI-enabled financing platform and dealer partnerships across the United States."

That is the real news in today's announcement — not the glamour of the cars, the buzzwords, or the lifestyle optics ... although those are definitely cool.

The real story is that Rizz Lending, a Utah born and bred specialty finance platform, has secured the kind of lending capacity that can change the scale of a business if management executes from here.

In plain English, a warehouse facility is lending fuel.

It gives Rizz more room to fund and carry loans on its balance sheet before those loans are refinanced, sold, or otherwise financed out.

And for a specialty lender, that matters.

It's not revenue; it's not profit, but it is serious financial infrastructure.

And in this case the number is large enough to make the announcement more than just another company release.

Based upon some quick research, there is no firm like Rizz Lending doing what it is doing in the state of Utah.

In other words, yes, if I were looking to purchase a supercar valued at north of $150,000 (or higher), there is no other firm I would approach besides Rizz Lending.

That distinction is important because specialty vehicle finance is not ordinary auto lending.

The collateral is often higher value.

The underwriting can be more specialized.

The borrower and vehicle profiles do not always fit the standardized boxes preferred by mass-market lenders.

In its announcement, Rizz Lending explained that its platform combines institutional underwriting, technology-enabled workflows, and analytics to serve borrowers and vehicles that often sit outside the scope of traditional auto lenders.

The release does not disclose the identity of the funding source, nor the pricing, maturity, advance rates, or structural terms behind the line.

Those details would matter to a hard-core finance reader.

But even without them, at $300 million, the headline number tells us enough to know this is a meaningful Utah capital story.

Why Brad Bonham Matters

The second reason this story matters is Brad Bonham.

Bonham, CEO and Co-Founder and of Rizz Lending, is not an unknown founder launching a niche concept from scratch.

He is probably best known in Utah business circles as the co-founder of Walker Edison, the Utah furnishings company he helped build for 16 years into a major e-commerce player before selling it in the early 2020s.

In other words, this is not just a startup story. It's a second-act builder story.

Bonham was named by Utah Business to its 2018 Forty Under 40 class.

He was also recognized as

✅  An EY Entrepreneur Of The Year regional finalist in 2015, and

✅  In 2020, EY named Bonham and Walker Edison Co-Founder, Matt Davis, as Utah Region award winners.

Under Bonham’s leadership, Walker Edison also built a notable Utah growth track record, including repeated appearances on Utah Business’ Fast 50 list.

Naturally, none of that guarantees that Rizz Lending becomes a breakout success in specialty finance.

What it does mean is this: the person leading this company has already shown he can help build, scale, and operate a significant business from Utah.

That gives this announcement more weight than a typical early-stage finance-company release.

The Utah Angle

There is also a broader Utah context here, even if it should be treated as tertiary rather than primary.

Utah today is materially larger, wealthier, and more capital-dense than it was two decades ago.

The state has grown significantly in population, its millionaire-household count has risen sharply over time, and the number of billionaire-level Utah residents (permanent and part-time) is higher than it once was, perhaps 2X to 3X higher.

None of that created this $300 million credit facility, however.

And Rizz Lending is clearly building a national lending platform, not a Utah-only book of business.

Still, that backdrop helps explain why a company like this feels less surprising in Utah now than it would have 20 years ago.

This is especially true when the exec leading the charge at Rizz have moved beyond "car guy" into true collector status.

And why not?

In reality a larger, richer, more financially sophisticated state tends to produce more founders, more niche capital plays, and more comfort with specialized asset classes.

That does not make the deal. But it does help the deal make more sense.

In that respect, Rizz Lending fits into a broader pattern.

Utah is not only producing software firms, consumer brands, and service businesses.

It is also producing more specialized financial platforms built around underwriting, structured capital, and targeted asset expertise.

That is the deeper Utah Money Watch read on this story.

Why Rizz Is Worth Watching

From my perspective, the smartest way to read this deal is not through the lens of luxury vehicles.

It is through the lens of capital formation.

A Utah founder with a prior operating track record has now secured meaningful balance-sheet capacity for a Riverton-based specialty lender.

If Rizz Lending executes from here, this announcement may at some future date look like an inflection point at which it moved from interesting niche player to something built for a different class of scale.

That is why this is a real U$W story.

Because once you strip away the shiny-car element, what is left is the part that matters most:

A Utah company just added $300 million in lending firepower.

And that's money.

One More Thing

Unless you're young enough to know this, or have kids/grandkids that have clued you in, there's a fun meaning today behind the slang term "Rizz" that you might not know about.

If that's you, get the deets with this short YouTube clip.

Publisher's Note

This writeup was originally published and distributed to our Subscribers at approximately 4:35pm MT on Thursday, 02 April 2026.

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